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Events
Financial Brand Announces Speakers and Sessions for Forum 2022
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by CHELSEA HINKEL

MARKETING DIRECTOR

chinkel@adrenalineagency.com

Adrenaline’s Gina Bleedorn presents “Strategies to Build Banking Brands that Drive Growth” and company’s hands-on workshop explores how FIs use brand as a primary lever for growth

Wednesday, July 27, 2022 – The Financial Brand has announced its stellar lineup of breakout speakers for this year’s Financial Brand Forum, from November 13-16, 2022. Returning in-person this year, the Forum 2022 is where banking leaders learn “innovative ideas, advanced techniques, and best practices from the brightest minds in banking.” With more than 150 speakers and 2,750+ senior-level banking executives in attendance, the conference is the largest gathering of banking leaders focused on building brands and bottom lines with inspirational keynotes and actionable breakout sessions. 

As one of Forum 2022’s session speakers, Adrenaline’s CXO Gina Bleedorn is presenting “Strategies to Build Banking Brands that Drive Growth.” This session explores key considerations for growth-focused brands, and provides a decision-making framework for financial marketers as a catalyst for new market and customer growth. “Whether your growth plans focus on M&A, digital banking models, or branch network expansion, it has never been more critical to have a powerful brand strategy,” says Gina Bleedorn. “It’s simply essential to maximizing marketing.” 

The speaking session and hands-on workshop will draw on real-world case studies and industry best practices to demonstrate how to drive business value, differentiation and competitive advantages that fuel growth. 

Key learnings will include: 

  • Identifying and amplifying core strengths in your brand’s DNA
  • Creating brand alignment and an employee culture to deliver customer experience necessary for growth
  • Understanding the role of brand architecture
  • Sparking chemistry between your brand and your key constituencies. 

Taking place in Las Vegas, the Financial Brand Forum 2022 is the world’s most elite conference on marketing, CX, data analytics and digital transformation in banking. Designed to help financial institutions tackle the biggest challenges in retail banking, the conference offers dozens of strategy sessions and how-to presentations over three action-packed days. 

To learn more about building brands for growth or to speak with one of Adrenaline’s brand strategy experts, contact us at info@adrenalineagency.com. Be sure to stay tuned in to Believe in Banking as it spotlights industry information and insights for banking leaders and Adrenaline’s Perspective channel featuring banking and credit union strategies for success.



Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. Our multi-disciplinary team works with leadership to advise on purpose, position, culture, and retail growth strategies. We create brands people love and engage audiences from employees to customers with story-led design and insights-driven marketing; and we design transformative brand experiences across branch networks, leading the construction and implementation of physical spaces that drive business advantage and make the brand experience real.

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