Wednesday, February 17, 2021 – In an dynamic new interview on Atlanta Business Radio, Adrenaline’s Sean Keathley describes the company’s experience design services and supporting banks and credit unions in balancing digital and physical and delivery, from the brand to the branch, especially critical in our new COVID normal. He says, “We believe – especially in one of the major verticals we serve which is financial services – money is very personal, and you just can't do everything online. Humans crave interaction, especially when there's advice-based or high-value transactions, physical plays a [critical] role.”
In an engaging discussion with host Lee Kantor, Sean says consumers don't really think about banks and transactions – they think about experiences – and those consumer experiences don’t exist in a silo. He explains that Adrenaline’s approach is based supporting banks and credit unions as they create a holistic brand experience and leverage the in-person retail channel. “We're helping our clients think about what a physical location can do with their overall strategy based on their business objectives,” Sean explains. “And again, the human interaction [element] creates opportunity.”
When asked about how Adrenaline has expanded what an agency does beyond branding and advertising, into a bigger picture, Sean says, “We do not sell big packages to people. We try to solve their problems.” And in banking, one of their biggest problems is in finding a sustainable approach to brand experience across their channels. “So, it is forcing these organizations to think differently,” explains Sean. “We help our clients make sure they are balancing efficiency and experience, and that really defines what Adrenaline is trying to help our clients do.”
Atlanta Business Radio focuses on local, regional and national business leaders who call the city home about the important work they’re doing to serve their market, their community and their profession. The show celebrates business by sharing positive business stories not often found on traditional business broadcasts. Host Lee Kantor has interviewed more than 1,000 entrepreneurs, business owners, authors, celebrities, and sales and marketing gurus.
To speak with one Adrenaline’s banking industry thought leaders, contact us at email@example.com.
Adrenaline is an experience design agency that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.