Tuesday, September 7, 2021 – At the upcoming ABA Bank Marketing Conference on September 27-28, 2021, the American Bankers Association is gathering together the country’s top financial services marketers for a two-day virtual conference of industry innovators with deep expertise in solving banking’s biggest business challenges. Featuring a blockbuster set of sessions, the conference covers everything from data and digital to leadership and local influence – all targeted toward helping banks build their best brand – resilient and ready for the future.
In her presentation on Leveraging The Local Branch Through Proximity Marketing, Adrenaline’s Chief Experience Officer Gina Bleedorn discusses the importance of expansion into new markets. She says, “As we come into our new normal-ish, growth is really at a premium for banks, as acquisition opportunity soars to an all-time high. We understand that marketing is the primary driver of new customer relationships, but knowing how to generate that kind of activity depends on smart strategies that leverage one of your best points of differentiation – your branch.”
In the session, Gina will discuss the critical considerations for any branching effort, including the vital role brand and marketing play in driving branch success. Employing powerful real-world examples, she will address considerations for banks entering a new market – whether through acquisition or organic growth – and expansion in an existing market by widening a bank’s reach to a bigger audience. She will address smart marketing to support these expansion efforts, including brand creative, market introduction and digital market campaigns that leverage local mobility data.
Register today to learn how to leverage proximity marketing in and around your branches to attract and acquire the ideal potential customers to the branch.
The American Bankers Association is the country’s largest membership organization representing the $22.5 trillion banking industry in the U.S. Comprised of institutions in all asset sizes, ABA membership includes leaders from small, regional and large banks that together employ more than 2 million people, safeguard $18 trillion in deposits and extend nearly $11 trillion in loans. Through conferences like ABA Bank Marketing, the organization helps members gain access to unparalleled expertise and information focused on helping their institutions.
For information and insights on decision-making from the brand to the branch, visit Adrenaline’s Perspective channel and see Believe in Banking for the latest data on branch banking. To speak with one of Adrenaline’s branch experts about developing an optimization plan for your network, especially important in the post-COVID era, contact us at firstname.lastname@example.org.
Adrenaline is a brand experience company that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.