Wednesday, June 3, 2020 – Every year public relations practitioners from across the country bring their best work to compete for the nation’s highest honor for PR tactics in PRSA’s Bronze Anvil Awards. In this year’s competition in the owned media category, Adrenaline took home top honors in blogs for their Perspective thought leadership platform, which is used to illuminate and elevate the agency’s viewpoint, process and approach to experience design.
After receiving a PRSA Georgia Phoenix Award in the statewide competition, the agency and their PR partner submitted this highly successful entry for consideration on the national level. Highlighting Adrenaline’s five core competencies – branding, advertising, technology, environments, and culture – the agency used data analytics to power their content generation efforts. Leveraging regularly updated, high-quality content, Adrenaline increased their unique visitors more than 25 percent in 2019.
Chelsea Hinkel, Adrenaline’s Marketing Director, says, “I couldn’t be more proud of this recognition of our work. This is the top honor in the country for public relations tactics and receiving it really speaks to how much we value communications in our agency, both for our own brand and for our clients. We know that connecting with audiences is what matters most and we’re always looking for ways to better engage through sharing information and insights that our clients can act on.”
With hundreds of entries submitted from across the country – from recognized household brands to esteemed agencies doing top-notch work – the PRSA Bronze Anvil Award is an unparalleled recognition of the implementation of public relations tactics that contribute to the success of organizations across the globe. Judges evaluate the tactic on four key areas – planning/content, creativity/quality, technical excellence and results, with less than 10% of entries receiving top honors.
To speak with one of Adrenaline’s brand strategy and communication experts about developing targeted brand communications campaigns that get results, contact us at firstname.lastname@example.org.
Adrenaline is an experience design agency that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.