Tuesday, March 9, 2021 – At an online awards ceremony, the Atlanta Ad Club announced the winners of its coveted advertising competition. Partnering with Workers Credit Union, Adrenaline took home a Bronze Addy Award in the American Advertising Awards local competition for its work on the creation of the PlanIt App, a place for people to build their dreams and get a financial plan to achieve them.
This winning approach featured an in-branch touch-enabled App focused on engaging target audiences – who they were and what life stage they’re in – to match them with products and services that can help them make their financial dreams a reality. With a gamified approach, the PlanIt App prompts the user to answer questions about their financial goals and matched them to financial resources to help. This life-stage App allowed Workers achieve greater market penetration while engaging prospective members in a fun game.
Adrenaline’s creative team recognized for their work in the Web-based App category. The Addy Awards honor the industry’s best work in the local American Advertising Federation chapters across the country. The country’s largest advertising competition, the Addy Award receives with more than 40,000 entries each year. Judged by a renowned panel of advertising experts, the annual competition honors the best creative work of the previous calendar year.
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Adrenaline is an experience design agency that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.