Cooperative Teachers Credit Union (CTCU) is a teacher-based credit union located in Tyler, Texas that wanted to expand their footprint through a new satellite branch. This new location – CTCU at the Cannery – wouldn’t be a typical bank branch, but a thriving destination experience instead. In the heart of Lindale, The Cannery is known for being the new entertainment capital of East Texas – with restaurants, retail and residential right in the center of the action. Cooperative Teachers Credit Union's branch would complement this thriving community by incorporating a shared space for the community to mix and mingle.
For their new satellite branch, Cooperative Teachers Credit Union wanted the branch to be home to a unique East Texas experience. Having a space that would welcome community in, the design Adrenaline created needed to seamlessly integrate banking functionality and build a space for fostering community connections – all under one roof. Through Adrenaline’s turnkey design-build process, an empty T-shaped retail space was turned into a vital connection to the entertainment options at the center of the buzzing plaza, bringing together Lindale’s past, present and future.
"We are a small credit union in East Texas that for decades only had one branch. When we made the decision to open our second branch, we knew that we couldn't get it wrong. We were ready to make a splash in a big way. We interviewed multiple agencies looking to find one that could help drive our growth and chose to work with Adrenaline because they convinced us that they had the most expertise.” ~ Tim Miller, President and CEO, CTCU
With a modern aesthetic and nod to its cannery past, the dynamic new branch would need to support current members and attract new ones, as well. Serving as only CTCU’s second branch in their history, this expansion into a nearby community would be a place for generations to gather, offering WiFi access and coffee to students and teachers at this college satellite adjacent location, steps away from the music and entertainment options just outside their doors.
“When the design was completed, construction ramped up; unfortunately so did COVID-19. Through it all, Adrenaline was able to keep moving the project forward with alternative solutions, virtual meetings, and more.” ~ Nate Gillen, Vice President of Operations, CTCU
The location Adrenaline implemented – from discovery, design through construction – features a lively blend of programming and functionality inside the branch. A community center that opens to the outside and inside the space ensures the branch is a gathering spot that can be partitioned off for functions or kept open for visibility from the outside. With staff at the ready and able to move about the location freely – through private and semi-private flexible spaces – CTCU at the Cannery is a home for a modern banking experience and gathering spot for people in an environment with a cool cannery vibe.
"The result of our collaboration was a state-of-the-art branch that has helped drive CTCU to the most member growth in the history of our credit union.” ~ Matt Horton, Vice President of Marketing and Business Development
For financial institutions needing experience design consultation and expertise for transforming their branch networks, contact us at email@example.com. Interested in the latest banking news – from the brand to the branch? Visit Believe in Banking, our mission-oriented platform that features insights, conversations, and expertise to empower the financial industry.
Adrenaline is a brand experience company that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.