Brand Engagement training is an essential step along the brand development journey. When your company is undergoing a brand refresh, rebrand or rename, you really want your team members to get on-board with the “why” behind these changes. Since not only customers – but staff – can form very specific brand loyalties, it is vital to have their buy-in.
At Adrenaline, we believe a successful brand launch is conducted internally first, so that staff can fully embrace the new core values and beliefs along with the updated look and feel of the space. The more the staff believes in the brand, the more they’ll get customers to become believers, too.
There is more to a new retail prototype design or renovation than beautiful design and technology. Making sure your staff can deliver on the redefined customer experience, use the tools, resources, and technology will make the difference between a new building and a memorable, personable, engaging customer experience.
Adrenaline’s Retail Experience Training creates the dialogue which explains the why behind the new space, bringing team members up to speed with new expectations, behaviors, how to answer questions and better understand branch choreography; it connects all the dots to create a WOW customer experience.
Some leaders are born, but most come to it through coaching and mentorship. Adrenaline has developed a Leadership Training Program to help our clients connect their team members with how vision and leadership influence their organization’s culture. The training program encourages team members to be more consistent in their roles and creates ways for them to sustain coaching efforts through self-directed and ongoing learning initiatives.
The overall desired outcome is to provide all managers and supervisors with a consistent, measurable, and repeatable process to support continuous performance development.
Adrenaline’s Train the Trainer programs are custom-created for our clients based on their L&D team goals and objectives, sales training and service standards. Programs can be built around Brand, Retail or Leadership training, empowering your people with the tools they need to drive a successful and meaningful outcome.
Never a “one-and-done” program, we work with our trainees every step of the way from training to deliverable and sustainment to assure they lead their teams with a thoughtful and powerful training message.